Content, markets and adoption
Content, markets and adoption
Operator 02
Writes for three markets in their own language: English, French and Swedish, native in all three, no machine in between. A career in B2B and B2C marketing on the client's side, now based in France and working with Nordic teams every day, so both buyers are known from the inside. At YAM this seat owns the funnel and the words: the interviews with sales, CS and customers, the content pipeline, the pages that sell in each market, and the playbooks your team keeps using after we leave. The role exists because a system nobody wants to use is a system that quietly gets switched off.
Past teams · Publicis Groupe · Vaimo · Lidl · Volvo
Growth systems, data and AI
Growth systems, data and AI
Operator 01
Fourteen years of marketing and growth in-house, for B2B SaaS, e-commerce and consumer tech. Started in analytics, now owns the whole stack: strategy, inbound, outbound, product, and the AI systems that let a lean team run it. At YAM this seat builds the data layer and the machines: tracking you can trust, lead scoring that lives in your CRM, outbound that runs on its own, reporting that updates itself. The role exists because a growth system nobody can read is a growth system nobody runs.
Past teams · Digip · Bambuser · Fiskars · Iittala · Royal Copenhagen · Eidra · Orange · France Travail · AXA · Havas Media · Le Monde