Change in growth · 001 Coming soon
[Swedish SaaS client]
We build your growth system. Then we leave.
Growth strategy, content and the AI-driven systems that run them, built inside your tools with your team. Series A B2B SaaS, in English, French and Swedish.
[X] → [Y] qualified leads a week, same ad budget [Swedish SaaS client] · First case, October
We've worked with teams at
AI-enabled growth
A growth engine that runs in your tools every Monday morning, owned by the people who depend on it.
Changes in growth
All changes → Change in growth · 002 Coming soon
[French fintech client]
One landing page, three languages, one conversion rate.
Change in growth · 003 Coming soon
[Nordic AI tooling client]
The Monday brief writes itself. Nobody exports a CSV.
How we work
Three phases. A decision at each gate. It's yours.
Most agencies are chauffeurs. You never learn to drive and the bill never stops. We work like a driving instructor: next to your team for 90 days, then out of the car.
- 01 2–4 weeks
Diagnostic
Where the revenue leaks, what one fix is worth in ARR, and what's realistic in your stack.
- Strategy
- Business case, build-buy-reuse per piece.
- Funnel and content
- Interviews with sales, CS and 5–10 customers. What converts, in which language.
- Data and tooling
- What the CRM can be trusted for. Which AI pieces are real.
Outcome
A validated growth design, a business case, and a committed price for the Pilot. Go or no-go, your call.
- 02 90 days
Pilot
The first growth system live in your own accounts, on your own data.
- Adoption
- One workflow live in week one, shaped with the people who run it.
- Systems
- Lead scoring, content pipeline, multilingual pages, reporting that updates itself.
- Data
- Tracking fixed, definitions agreed, dashboards bound to the source.
Outcome
One system running, one number moved, and a scaling decision made on evidence.
- 03 Month to month
Run
Your team runs it. We're on call, not in the loop.
- Adoption
- Your team ships the next experiments from the playbooks.
- Systems
- New markets reuse the same engine. Only the local rules change.
- Data
- Alerts, a monthly check, nothing breaks when a tool updates.
Outcome
A growth engine you own, with the cost of each next move falling. The exit is in the contract.
Questions
Questions we get on the first call.
- What does it cost?
- A fixed price per phase, committed before the phase starts. The Diagnostic ends with a committed price for the Pilot, so you decide with the number in hand. No percentage of ad spend, no scope creep, and the exit is in the contract.
- Which languages do you work in?
- English, French and Swedish. Interviews, content and pages are produced in the language of the market, not translated afterwards.
- What happens if the diagnostic says no?
- We say so and stop there. You keep the design and the business case.
- Who does the work?
- The two founders. No juniors, no account managers.
- What do we own at the end?
- Everything. Playbooks in your Notion, automations in your accounts, dashboards documented, the training recording and a 30-day on-call window. Nothing runs on our side.
Three commitments
- 01
In production.
It runs in your tools, not in our slides.
- 02
In the workflow.
Nobody has to remember to open a tab.
- 03
Owned by your team.
Your accounts, your repo, your standups. When we leave, nothing leaves with us.
Notes
All notes →Nothing here yet in this language.
Who we are
Built by people from the client's side.
Before YAM we ran growth and content in-house: fourteen years of analytics, CRO and product growth on one side, native content for three markets on the other. Neither of us comes from an agency, which is why YAM doesn't work like one.
We advise, and we build what we advise, inside your tools, with the people who will run it. Then we leave. Paris and Stockholm, in English, French and Swedish.